The future of marketing, leadership, and innovation is arriving faster than most organizations are prepared to handle. The new 16-page white paper from The Myers Report, titled “Meet Your New Agency: Agentic AI, Marketing, and the Human/Machine Revolution”, is a must-read guide for every business leader navigating the shift from automation to intelligent collaboration.
Agentic AI represents a new class of software agents — intelligent, autonomous, and adaptable systems that don’t just support your team, they act as part of it. These agents interpret goals, make strategic decisions, interact with other systems (and even other AI agents), and evolve in real-time. They’re not replacing your people. They’re freeing them so your teams can focus on what only humans can do: create, empathize, imagine, and lead.
This in-depth white paper, curated by media ecologist and futurist Jack Myers, explores why agentic AI is now at the center of business strategy. It offers readers a compelling introduction to the real-world roles AI agents are already playing in marketing, sales, operations, and customer experience, and how they’re transforming traditional workflows into adaptive, human-centric ecosystems. One major driver behind this transformation is the emergence of the Model Context Protocol (MCP), a new standard enabling AI agents to share context across applications and systems. As tech analyst Shelly Palmer notes, MCP is to agentic AI what HTTP was to the internet — paving the way for interoperability, rapid deployment, and vendor-neutral infrastructure. This breakthrough enables AI agents to operate as cohesive, persistent collaborators across your organization. For deeper insight, visit shellypalmer.com.
From dynamic content creation and self-optimizing campaign management to hyper-personalized engagement at scale, the report details how companies like Wayfair, Sephora, HubSpot, and AXA are deploying AI agents to reduce friction, accelerate performance, and create deeper customer intimacy.
But perhaps most importantly, the white paper frames this technological evolution as a leadership mandate, not just a tech upgrade. Drawing from insights in Myers’ book The Tao of Leadership: Harmonizing Technological Innovation and Human Creativity in the AI Era, the paper asserts that agentic AI doesn’t negate the role of leadership — it magnifies it. It shifts the focus from mechanical oversight to purposeful vision, from tactical control to ethical guidance. The white paper also incorporates thought leadership from Shiv Singh, who frames agentic agents as more than productivity tools — they are trusted representatives of brand values, emotional intelligence, and culture. As Singh emphasizes, these systems must reflect your brand’s humanity, not just its logic. You can follow his work on LinkedIn and explore ongoing commentary on agentic systems at shellypalmer.com.
The report also features a practical how-to integration guide for business planning — covering everything from building agent “job descriptions” and selecting the right AI stack, to co-training agents with human mentors and measuring success across holistic business KPIs like creativity unlocked and employee engagement.
Whether you’re a CMO, entrepreneur, strategist, or content leader, this white paper provides essential insights to prepare your organization for a near-future where AI is a collaborator—not just a tool.
For Current Subscribers
If you’re already a subscriber to The Myers Report, you can download the full 16-page white paper now as part of your subscription. Subscribers require free registration at MediaVillage.org
For Substack Subscribers
Readers of The Myers Report at Substack can now access the condensed full white paper by upgrading their subscription. Don’t miss out on this transformative guide. (14) The Myers Report | Jack Myers | Substack
For New Readers and Industry Leaders
The full white paper is now available for individual download at only $295 at www.myersreports.com. Take advantage of a limited-time 50% discount on the complete Myers Report 2025 White Paper Series – 24 premium research reports covering AI, marketing, DEI, generational shifts, workforce transformation, and leadership—for just $6,000 (regularly $12,000).
Go Deeper with Companion Books
For a deeper understanding of how to lead and create in the AI era, pair this white paper with two companion books by Jack Myers:
The Tao of Leadership in the AI Era – The essential guide for visionary leaders navigating the age of AI. Available in hardcover and eBook at all major booksellers. eBook now only $2.99.
Creativity Unleashed: How AI Can Supercharge Your Ideas – A practical, step-by-step guide for everyone — from entrepreneurs to content creators — available exclusively on Amazon in paperback and eBook for only $2.99.
Together, the white paper and these companion volumes deliver the strategic clarity, creative inspiration, and tactical know-how to thrive in the agentic age.
Visit www.myersreports.com to download your white paper, buy the full series, and lead the change.
