As the Upfront season winds to a close, press reports are heralding advertisers' return to network television, spurring both volume and cost-per-thousand increases. However, there are behind-the-scenes realities that tell…
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Media, entertainment and marketing are among the world's most influential and innovative industries. While innovation is at the heart of investment in these businesses, most executives and legacy companies remain…
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All of us in the advertising and media business should be concerned about the repercussions our industry will most certainly confront as this election season is analyzed and deconstructed over…
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2016 may prove to be one of the most pivotal years in advertising history, and 2017 the most important. We will look back upon transparency issues, data miscalculations, over-the-top video…
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You can also listen on iTunes, Stitcher, and Google Play. — Jack Myers, founder of MediaVillage.com and author of Hooked Up: A New Generation’s Surprising Take on Sex, Politics and…
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With the role of men in society evolving, and a power shift toward women at work and home, the “traditional” male is dying out, according to author Jack Myers. Myers…
As you read this, I’ll be attending TEDWomen 2016 in San Francisco, where I’m telling the story of The Future of Men to an audience of feminists. I’m proud to…
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In a technology-saturated world where Vine and Myspace have all but bitten the dust and some 1,000 new apps join the Apple store every day, why in the world should…
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Millennials receive a mix of adulation and scorn from older generations, but few give proper attention to the emerging next generation, which is a “boom” generation of new consumers. Dubbed…
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Total advertising spending is forecast to grow 3.3% in 2017 to $190.3 billion, spurred by 20% growth in digital spending that is offsetting 6.7% declines in linear/legacy media investments, according…
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