This is the legendary Upfront Week in the TV business. Read this 11-page white paper for historical context, today's realities, and future prospects. By Jack Myers What is the Upfront?…
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How the Shift Away from Traditional Media Is Undermining Long-Term Business Success The advertising industry is undergoing a seismic shift, one that some experts including me argue could have dire…
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The Myers Report, a leading authority on industry insights in media, advertising, and marketing, has conducted a pivotal benchmark study examining the integration and understanding of generative AI tools within…
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From everyday solutions to revolutionary breakthroughs, AI is here to stay—and what it means for the future of work, creativity, and society. AI’s transformative power is widely recognized, but as…
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The wave of corporate pullbacks from DEI programs represents a short-sighted and dangerous trend. By Jack Myers The recent wave of corporate pullbacks from diversity, equity, and inclusion (DEI) programs…
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